Everyone has an aura, a luminous energy field that emanates from within their bodies. But most people find that energy hard to envision and understand. In an ongoing effort to build brand awareness and help people realize that there’s more to them than meets the eye, we built Aurafy to show people what their aura may look like, and offer a guide to help them interpret the colors to better understand themselves on a deeper level. Launched in early 2017, Aurafy has seen great engagement and plays a critical role in Gaia’s digital marketing ecosystem.

THE TEAM:

Client: GAIA
CMO: Jaymi Bauer
Creative Manager: Alexa Kuppers-Kantor

Agency: Cactus
Founder & CEO: Joe Conrad
Partner & CCO: Norm Shearer
Creative Director: Jeff Strahl 
Copywriter: Ricky Lambert
Senior Art Director: Silvina Guerreiro
Creative Technology Director: Andrew Baker
UI / UX Designer: Kevin Roysden
VP, Brand Director: Ainslie Fortune
Senior Account Manager: Rachel Plaster
Special Thanks: Brit Tucker