Last year, Greater Zion didn’t exist. We worked with the Washington County Tourism Office to turn a collection of communities near Zion National Park that lacked a cohesive identity into a unified brand. Beauty and wonder don’t end at Zion’s edge, and the name Greater Zion anchors us to the park and allows us to talk about the many other state parks, national conservation areas, communities and activities available within the county. Plus, Greater Zion is filled with breathtaking landscapes, rewarding adventure and far fewer crowds. The Greater Zion brand now gives context and language to the communities in Washington County and allows them to communicate where they are and what they have to offer. This place is greater than just one park. This place, is Greater Zion.

THE TEAM:
Client: Washington County Tourism Office
Director: Kevin Lewis
Marketing Manager: Sara Otto

Agency: Cactus
Partner, CCO: Norm Shearer 
Creative Director: Jeff Strahl
Design Director: Sarah Berkheimer
Copywriter: Andy Bartosch
VP, Account Service: Ainslie Fortune
VP, Strategy: Mike Lee
Account Manager: Thomas Vossler
Project Manager: Helen Shabinsky

Post Production and Color: Cactus
Editor / Colorist: Jeff Wilson
Audio: Coupe Studios
Sound Engineer: Alex Hawley
Music: Marmoset
Photographers: Jay Dash, Annie Jensen, Joey Schusler