When given a Lung Cancer diagnosis it knocks you on your ass. You feel everything from denial to despair to grief. But what do you do when you come to grips with your new reality? This piece tells the story of the human spirit, courage and the will to live. You wanna fight?

THE TEAM:
Client: University of Colorado Hospital
Senior Director, Marketing: Brad Fixler

Agency: Cactus
Founder & CEO: Joe Conrad
Partner & CCO: Norm Shearer
ACD / Art Director: Jeff Strahl 
Senior Copywriter: Jenna Capobianco
Senior Broadcast Producer: Brooke Woodruff
Strategic Director: Gennifer Hobbs
Account Supervisor: Summer Hershey

Production Company: Fueld Films
Executive Producer: Brady Anderton
Director / DP: Doug Chamberlain
Producer: Erin Malloy

Post: Postmodern Company
Editor: Jason Sedmak
Colorist: Rick Gougler
Producer: Jamie Kirchoff

Audio Post: Coupe Studios
Engineer: Greg McCrae
Producer: Eric Singer