REBRAND / VIDEO PRODUCTION / WEB / DIGITAL PRODUCT

We relaunched a 35 year-old company as a software startup.

The world leader in corporate trainings for suicide prevention was an analog machine in a digital world. They offered low-cost, highly dependable, in-person staff trainings – but while the content LivingWorks offered was unmatched for its quality, its analog-based training systems were seen as outdated. If they didn’t reinvent, they risked becoming irrelevant.

We improved every aspect of the brand experience. Cactus modernized LivingWorks’ brand, persona and identity to better align with today’s HR decision makers, and we collaborated to reinvent the training programs themselves by developing new product modules and videos that all took place through an interactive app. In short, we helped a company that’s the best on the planet at what they do, become the best on the planet at how they do it.

Within just the first six months, more than 180,000 people learned suicide prevention techniques through the new LivingWorks Start online training. Because of the immersive online training platform developed by Cactus, when the COVID-19 pandemic hit just a short time after launch, LivingWorks was able to continue conducting lifesaving, online suicide prevention trainings across the globe.

CREDITS:
Client: LIVINGWORKS
CEO: Lance Armstrong
President: Rick Trimp
EVP, Design, Dev & Eval: Trena Anastasia, PhD
Design, Dev & Eval: Renee Schmidt, PhD
Program Design & Dev: Tegan Jones
Asst to DD&E: Kim Baca
Manager: Owen Stockden

Agency: Cactus
Founder & CEO: Joe Conrad
Partner & CCO: Norm Shearer
Creative Director / Writer: Jeff Strahl 
Senior Designer: Josh Jevons
Copywriter: Richard Beahm
VP, Strategy / Writer: Mike Lee
VP, Creative Operations: Lisa Van Someren
VP, Account Service: Ainslie Fortune
Account Manager: Thomas Vossler
Production Director: Brooke Woodruff
Senior Integrated Producer: Martha Douglas
Senior Producer: Julie Mimmack
Senior Production Designer: Mark Tanner
Creative Tech Director: Andrew Baker
UI & UX Designer: Kevin Roysden
Integrated Producer: Chance Woodward
Senior Digital Producer: Peter McCarthy

Production Company: Sticks+Stones
Executive Producer: Marlon Staggs
Director: Jerry Brown
Prod Supervisor: John O’Connor
Asst. Prod. Sup: Bailey Rae Phillips

Post: Cactus
Editor & Colorist: Jeff Wilson

Audio Post: Coupe Studios
Engineer: Alex Hawley
Partner, EP: Aaron Lasko

Photographer: John Johnston