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Jeff Strahl

SENIOR CREATIVE DIRECTOR

  • CREATIVE DIRECTION
  • About
  • Contact
  • PHOTOGRAPHY
  • THE BOOK

EUROPIUM

2003 - The EUROPIUM series is my modern take on the forgotten artistry and sensibilities of the Art Nouveau epoch. The allegorical works feature dreamy femme fatales united with Nouveau elements appropriated from the turn of the century. They have an overall modern Pop aesthetic, but at the same time carry a mysticism, naturalism and sensuality that is rarely seen or felt in our mass-produced, disposable world.

Each image is named after the European cities that defined Art Nouveau in their own unique ways, and then exported that variation to the world. Prague, Brussels, Vienna, Paris, Glasgow, Munich and Budapest.

These over-sized 5 x 4 foot portraits were created using an analog photographic process that consists of shooting models and individual elements, then layering and aligning the film and rephotographing them to create the final image. I use this approach because of the way that the light travels and refracts through the materials, achieving a visual effect that cannot be duplicated using any other process. It's meticulous and labor intensive, but the result is an achievement within the medium that is rare.

J_STRAHL_PRAGUE.jpg
J_STRAHL_BRUSSELS.jpg
J_STRAHL_VIENNA.jpg
J_STRAHL_PARIS.jpg
J_STRAHL_GLASGOW.jpg
J_STRAHL_MUNICH.jpg
J_STRAHL_BUDAPEST.jpg
J_STRAHL_StudioAiello.jpg
J_STRAHL_plusGallery.jpg