For Earth Day 2014, the Silk team asked us to create videos that focused on water conservation and helping people understand that they can save 500 gallons of water just by choosing one half-gallon of Silk over daily milk. And to encourage social engagement, Silk pledged a $3 donation to The Nature Conservancy for each like or share.

The videos feature Doug, who does the math for us; comedian Esther Povitsky, who offers playful and entertaining ways to save water; and Taylor, who handles the legal side of reconnecting the Colorado River to the Gulf of Mexico.

CREDITS:
Client: WhiteWave
Director: Mike Chiasson
Social Marketing Mgr: Lori Anderson
Assoc. Manager: Jennifer Hughes
CE Manager: Shannon Ortiz

Agency: Cactus
Creative Director: Jeff Strahl
Senior Art Director: Allie Nordstrom
Senior Writer: Jenna Capobianco
Strategic Director: Mike Lee
Dir of Acct Management: Ainslie Fortune
Project Manager: Rachel Plaster
Broadcast Producer: Martha Douglas

Animation: Legwork Studio

Audio Post: Coupe Studios
Engineer: Greg McRea
Producer: Eric Singer