We produced this spot, Untapped Potential, on a shoestring budget for less than $10k, and shot it in the middle of the night with some local high school kids. I did not design the logo.

GOLD ADDY // JUDGE’S CHOICE
“This 30-second television commercial very effectively uses humor to answer an important question. What really shapes our career decisions? In just half a minute, we see two teenagers learn valuable life lessons from an experimental shopping cart adventure. Instead of becoming road kill or a star on Jackass, a boy decides to become a safety engineer. With a bit of guilt and remorse, another teen’s experience makes him consider a medical career. Fortunately, a local college has professional programs to keep these guys off the streets and in the work force. Plus, it’s hilarious and makes technical college seem cool.”

-Kathy Hoskins, CD/Judge

THE TEAM:
Client: Wisconsin Technical College System

Agency: Knupp & Watson & Wallman
Creative Director: Andy Wallman
Senior Art Director / Producer: Jeff Strahl
Copywriter: Elizabeth Jones
Director of Motion Media / Editor: T. Duke Stuedell
Account Manager: Jessica Morrison
Account Coordinator: Lisa Maiers
Production Company: Drive Thru Productions
Director / Stunts: Mike Nelesen
Audio: Haggar Audio