BRANDING + GUIDELINES / INFLUENCER / SOCIAL / VIDEO / WEB / MERCH / PRINT / SIGNAGE

To build in Boulder, you have to build the right way. Before you can put a shovel in the ground, you have to consider the resident, community and environment. Parc Mosaic has been years in the making, and it all began by taking design cues from the local ecology. It’s not just another apartment community, it’s a commitment to a lifestyle and a place where people thrive. Sustainably sourced and built to meet LEED certifications, this green community appeals to a specific type of resident. So we set out to create a mindful lifestyle brand that spoke to a long-term, thoughtful resident and connect them to this forward-thinking community. Our branded goods pay homage to the active Boulder lifestyle and combined with our local influencers, print, and website we encourage people to get outside and connect with the natural world. We ensure that everything about Parc Mosaic is built for Boulder.

THE TEAM:
Client: Aimco
Regional VP of Development: Brett Leonhardt
Director of Redevelopment: Caitlin Whitham

Agency: Cactus
Partner, CCO: Norm Shearer
Creative Director: Jeff Strahl
Senior Designer: Josh Jevons
Senior Copywriter: Shea Tullos
Copywriter: Julie Winch
Design Director: Sarah Berkheimer
Senior Producer: Julie Mimmack
Senior Integrated Producer: Martha Douglas
Account Director: Jon Barnett
Project Manager: Helen Shabinsky
VP Strategy: Mike Lee
Media Coordinator: Lauren Hutchings

Director / DP: Shaun Boyte
Editor: Tyler Boyd
Animation: Frost Motion
Music: Marmoset
Audio: Rocky Mountain Recorders