When people are dealing with heart disease, they don’t want platitudes, they want honesty. It’s terrifying to face a health issue—especially one that threatens your mortality. Patients want to be leveled with and told the truth—even if it’s scary. We honor the patient and where they are emotionally by acknowledging the fear that comes with a heart-condition diagnosis. We feature our staff, but outside the hospital to illustrate that they take their work and problem-solving beyond its walls, and that their concern for patients crosses into their personal lives. This is how they do things at the Heart Hospital at Edward-Elmhurst Health. This is their culture. This is who they are, and because of it, more patients get to go home and live better. For us, this is personal.

THE TEAM:
Client: Edward-Elmhurst Health
AVP, Marketing & Comms: Sheri Scott
System Director, Integrated Marketing: Deanna Ellison
Creative Director: Joan Wedge
Marketing Strategy Manager: Kim Bowman

Agency: Cactus
Founder, CEO: Joe Conrad
Partner, CCO: Norm Shearer
Creative Director: Jeff Strahl
Copywriter: Andy Bartosch
Senior Art Director: Hailey Simon
Senior Integrated Producer: Martha Douglas
VP, Account Service: Ainslie Fortune
Account Manager: Hannah Green
Project Management Coordinator: Alli Flory

Production Company: Niven Film
Director: Christian Schultz
Director of Photography: Paul Theodoroff
Executive Producer: Norry Niven
Line Producer: Diana Bland

Editorial & Color: Cactus
Editor / Colorist: Jeff Wilson
Audio Post: Rocky Mountain Recorders
Sound Engineer: Chris McNaughton
Custom Music: Butter Music & Sound

YEAR TWO / ADDITIONAL CREDITS:
Account Manager: Gracie Rouse
Director of Photography: Sean Porter
Producer: Mel Loncich
Audio Post: Coupe Studios
Engineer: Alex Hawley