Healthcare advertising that people won’t tune out in the first few seconds is the goal. And when you’re telling people about Primary Care docs you’re not able to lean into the dramatic moments of life or broach the frontiers of medicine. You’re talking about the everyday stuff, the high blood pressure, the aches and pains, the rashes. Will and Kay crafted these charming scenarios that incorporated those ailments into modern life with food trucks, mega grandes and podcast bingers. Scenarios that people can relate to and laugh with. Our clients were not at all comfortable with using humor as our approach and thought seriously about killing these concepts on three different occasions. We were able to work through their concerns and couldn’t be more appreciative of the trust that Sherri and her team put in us, our Director Vincent Peone and O’Connor casting. This campaign has been so fun to bring to life and we’re sure that it will resonate with our audience.

THE TEAM:
Client: Edward-Elmhurst Health
AVP, Marketing & Comms: Sheri Scott
Creative Director: Joan Wedge

Agency: Cactus
Founder, CEO: Joe Conrad
ECD: Brian Watson
Creative Director: Jeff Strahl
Senior Art Director: Kay Borleis
Senior Writer: Will Patterson
VP, Account Leadership: Ainslie Fortune
Senior Project Manager: Helen Shabinsky
Production Director: Brooke Woodruff
Senior Integrated Producer: Martha Douglas
Senior Creative Producer: Julie Mimmack

Production Company: Art Class
Director: Vincent Peone
DP: Justin Derry
EP: Rebecca Niles
Producer: Kevin Schroeder

Editorial & Color: 11 Dollar Bill
Editor: Wayde Samuel
Assistant Editor: Travis Mitchell
Colorist: Clark Jackson
Audio Post: Coupe Studios
Engineer: Greg McRea