Healthcare is one of the most difficult and uncertain experiences to navigate. For most people, it causes stress and anxiety just thinking about it, which is counterproductive to healing. With the Easier campaign, Edward-Elmhurst Health takes an honest approach by acknowledging that healthcare is hard, then lightheartedly introducing patients to the tools that they’re building to help navigate the entire process to alleviate the stress and uncertainty.

It was important that the campaign embody the simplicity of the experiences, so we distilled the communication down to a suite of emoji-like icons to express the messages in their simplest form. Their modern aesthetic is true to the digital space and they bring personality to the tools and process.

CREDITS:
Client: Edward-Elmhurst Health
AVP, Marketing & Comms: Sheri Scott
Creative Director: Joan Wedge

Agency: Cactus
Founder, CEO: Joe Conrad
Partner, CCO: Norm Shearer
Creative Director: Jeff Strahl
Senior Art Director: Hailey Simon
Copywriter: Ricky Lambert
Copywriter: Andy Bartosch
VP, Account Leadership: Ainslie Fortune
Senior Integrated Producer: Martha Douglas
Senior Creative Producer: Julie Mimmack

Animation: JVG / Madrid
Director: Javier Vallejo Garcia

Original Music: Robot Repair
Audio Post: Coupe Studios
Engineer: Greg McCrea