Rebranding and breathing life into a complex, 160 yr. old, healthcare system in the heart of Denver.

Over the past 160 years, Denver Health has grown from one hospital to an entire system of care, including community and school-based health centers, a fund raising foundation, a medical plan, Denver’s 911 Paramedic responders, and the region’s top Level One Trauma Center. But as they’ve grown to meet the needs of our community and help people in crisis, they were struggling with a crisis of their own, an identity crisis. Not only were all of these entities seen as separate with their own distinct brands, the public’s perception of Denver Health was largely indifferent, and even somewhat negative. We were tasked with developing a fully integrated brand system from the ground up that would unite all of the entities, reclaim their place at the heart of the Rocky Mountains, be rooted in our community, and symbolize hope and compassion for those in need.

THE TEAM:
Client: Denver Health
CMO: Rob Borland

Agency: Cactus
Partner, CCO: Norm Shearer
Creative Director: Jeff Strahl
Senior Designer: Josh Jevons
Designer: Shruthi Manjula Balakrishna
Copywriter: Julie Winch
Account Director: Amy Hume
Account Manager: Courtney Steele
Senior Producer: Julie Mimmack