Through research and testing we discovered that parents who smoke believe that smoking near an open window at home, or rolling down the window in their car will protect their children from secondhand smoke. They didn't fully understand how secondhand smoke behaves, know what types of chemicals it contains, or realize how dangerous it is. So, without villainizing the parents, we created spots that attempt to educate by dramatically exhibiting the behavior and danger of secondhand smoke.

CREDITS:
Client: Colorado State Tobacco Education & Prevention Partnership

Agency: Cactus
Founder & CEO: Joe Conrad
Creative Director: Norm Shearer
ACD/Art Director: Jeff Strahl
ACD/Writer: Brian Watson
Writer: Jim Morrissey
Producer: Danielle Bryan
Producer: Carol Williams
Account Director: Amy Taylor

Production Company: Buck, LA
Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producer: Nick Terzich
Associate Producer: Eric Badros
Assoc. Creative Director: Jeremy Sahlman
Visual Effects Supervisor: Doug Wilkinson
Art Director: Bradley Munkowitz
Character Animation: Matt Everton
Character Animation: Frantz Vidal
FX TD: Dave Rindner
Lead 3D Artist: Jens Lindgren
3D Artists: Randa Mohtady, Henry Foster, Frances Yeh, Ivan Sokol, Doug Appleton, Sebastian Nozon
Lead Compositor: Moses Journey
Editor: Aristides Zamora

Music: Cypher Audio
Composer: John D. Black

VO Sessions: Post Modern
Sound Engineer: Chuck Biddlecom