Colorado HealthOP is no ordinary insurance provider. As Colorado’s only health-insurance co-op, their profits go to expanding coverage, lowering premiums and adding benefits for their members. And, the more we learned about Colorado HealthOP, the less we could believe. But everything we learned was true, so the inspiration and goal for the organization’s rebrand was to encourage others to “Believe It” as well.

THE TEAM:
Client: Colorado HealthOp

Agency: Cactus
Founder & CEO: Joe Conrad
CCO: Norm Shearer
Creative Director: Jeff Strahl
Copywriter: Ricky Lambert
Senior Broadcast Producer: Carol Williams
Account Director: Ainslie Fortune
Account Supervisor: Jared Nyquist
Project Manager: Alycia Holland
Illustrator: Drew Melton

Production Company: Workhouse Creative
Director: Dan Brown
Producer: Peggy Case

Post Production & Color Correction: Idolum
Editor: Megan Bee
Color: Bob Maple

Audio Post: Coupe Studios
Engineer: Jason McDaniel
Music: DeVotchKa