People with Ikon passes often wait until spring to visit A-Basin, and even though their passes give them access to 5-7 days at The Basin, due to spring fever and I-70 burnout they’re only using 2 of those days on average. How do we encourage pass holders to use more days and visit earlier in the season?

We needed to not only get people thinking about skiing earlier than usual, but remind them to get into shape to ensure that they were A-Basin ready on day one. In addition to our Ski Boot Camp activations and training circuit at McGregor Square, we created this spot that models how you can work ski-prep into your everyday life and prepare for a mountain that’s 73% advanced-expert terrain.

LUNGES CREDITS:
Client: Arapahoe Basin
Chief Operating Officer: Alan Henceroth
VP of Marketing & Skier Services: Jesse True 
Senior Brand Manager: Whitney Henceroth 
Communications Manager: Shayna Silverman
Content Specialist / Photographer: Lucas Herbert

Agency: Cactus
Partner & CCO: Norm Shearer
Sr Creative Director: Jeff Strahl
Design Director: Sarah Berkheimer 
Senior Writer: Dan Hawes
Sr Art Director: Sammie O’Sullivan
VP, Account Leadership: Ainslie Fortune 
Sr. Account Manager: Heather Vazza
VP, Comms Strategy: Chris Shewmake 
Media Director: Matt Stontz
Assoc. Director of Strategy: Rob Troller
Sr. Project Manager: Torrie Eberhard
Project Manager: Bre Robb
Production Director: Martha Douglas 
Sr. Producer: Raven Checkush
Prod Design Manager: Stephen Hausrath
Sr Front End Dev / Design: Austin Lliteras
Sr Motion and Video Designer: Ben Micek

Production: Lumenati
Director: Evan Swinehart
Director of Photography: Brad Conner
1st AC: Ben Zuckerman
Head of Production: Alex Dean Rodriguez 
Executive Producer: Cameron Grimes
Producer: Justin Springer

Post Production: Lumenati
Editor: Jeff Wilson
Assistant Editor: Josi Robinson
Colorist: Jonnie Sirotek

Audio Post: Coupe Studios
Engineer: Alex Hawley
Producer: Aaron Garrison

BOOT CAMP PRODUCTION CREDITS:
Production: Lumenati
Executive Producer - Jess Trimarco
Experiential Producer - Liesl Holtz
Content Producer - Allie O’Neil
DP/Cam Op - Blake Sinnok
Videographer - John Walsh
Fabrication and Production - Colton Dupre
Fabrication and Production - Aaron Wentz
Christy Sports - Randy England