You don’t have to be a diehard skier to be aware of the radical changes that have disrupted the snow sports industry over the past decade – and not for the better. Consolidation has led to commodification, and sucked the soul out of our beautiful sport. But Arapahoe Basin is a place where the soul of skiing is still alive and well. It’s one of the few places left that encourages you to be yourself, push your boundaries, and get out of your comfort zone. It allows you to find that line where skiing becomes a transcendent experience. Those are the big moments we’re featuring – the moments when you question your life choices, when you earn your turns, when you drop in, when you put on the full yeti and point ‘em downhill – when you decide to become legendary.

CREDITS:
Client: Arapahoe Basin
Chief Operating Officer: Alan Henceroth
VP of Marketing & Skier Services: Jesse True 
Senior Brand Manager: Whitney Henceroth
Photographer: Ian Zinner

Agency: Cactus
CCO / Partner: Norm Shearer
Senior Creative Director: Jeff Strahl
Design Director: Sarah Berkheimer
Associate Creative Director: Andy Bartosch
Prod Design Manager: Stephen Hausrath
VP, Account Leadership: Ainslie Fortune
Sr. Account Manager: Heather Vazza
Project Manager: Jordan Leet

Production Company: Peyote Pictures x Triage Creative
Production Director: Brooke Woodruff
Producer: Sydney Grau
Director: Keith Ladzinski
Executive Producer: Martha Douglas
Line Producer: Danny Taff
Editor / Colorist: Herman Nieuwoudt

Audio Post: Coupe Studios
Music: My World by Waylon Jennings

ADDITIONAL AMBUSH CREDITS:
Client: Arapahoe Basin
Dir of Dev and Planning: Tony Cammarata
Dir of Mountain Ops: Louis Skowyra
Sr. Comms Manager: Katherine Fuller
Marketing Coordinator: Taylor Borst

Agency:
VP, Comms Strategy: Chris Shewmake
Assoc. Director of Strategy: Rob Troller
Sr. Project Manager: Torrie Eberhard
Sr. Producer: Annie Carney

Production Company: Lumenati Productions
Director: Evan Swinehart
DPs: Austin Hopkins, Joey Schusler, Ian Glass
EP: Gavin Anstey
Line Producer: Cyndi Ortiz
Experiential Producer: Jessica Trimarco
Post Producer: Allie O'Neill
AD: Tom Farnsworth
Editor: Matt Schmalz
Color: Jonnie Sirotek

Audio House: Post Haus