Having recently been ranked by U.S. News and World Report as the best hospital in the state and one of the best in the nation, University of Colorado Hospital (UCH) had finally landed on the national map. To keep the momentum going, we set out to raise awareness of UCH's exceptional reputation for innovation and successful patient outcomes by impacting the perceptions of the doctors who contribute to the U.S. News and World Report ranking.

However, the time and attention of doctors is notoriously difficult to capture, so we played to their innate sense of curiosity. We turned measurable data from the human body and used it to produce a musical composition that sonically brought the beauty of brainwaves, heartbeats and DNA sequences to life in ways they'd never been represented before.

As a result, UCH was once again recognized by U.S. News and World Report as the #1 hospital in the state, was nationally ranked in 11 specialties, and was listed as the nation's #1 academic medical center.

THE TEAM:
Client: University of Colorado Hospital
Senior Director, Marketing: Brad Fixler

Agency: Cactus
Founder & CEO: Joe Conrad
Partner & CCO: Norm Shearer
Creative Director: Jeff Strahl
Designer: Josh Jevons
Senior Copywriter: Jenna Capobianco
Copywriter: Ricky Lambert
Brand Director: Amy Hume
Project Manager: Caitlin Wilson
VP, Digital Production: Kate Schmitz
Executive Producer: Brooke Woodruff
Sr. Print Producer: Jamie Sharp
Digital Producer: Aisling O’Suilleabhain
Interactive Developer: Austin Lliteras

Engineering / Sound Design: Robot Repair
Vinyl Pressing: Sound Performance USA
Printing: Sprint Press Denver
Die-Cut: Michigan Laser