Taking a handful of horse pills to get your daily dose of vitamins is not a good time. SmartyPants Vitamins realized this and created the first all-in-one Multivitamin + Omega3 + Vitamin D and packed it into a delicious gummy for kids and adults. Then they partnered with us to communicate that being healthy doesn't have to be a chore by launching a new national awareness campaign that illustrates that, with enough imagination, healthy routines can be fun.

This project was a blast for everyone, even Luba, our athlete, who ran the seven floors of stairs several dozen times. And caught the balloon every single time.

THE TEAM:
Client: SmartyPants Vitamins
Co-CEO/CoFounder: Courtney Nichols Gould
VP, Brand: Clay Nichols

Agency: Cactus
Founder & CEO: Joe Conrad
Partner & CCO: Norm Shearer
Associate Creative Director: Jeff Strahl 
Designer: Josh Jevons
Copywriter: Ricky Lambert
Senior Broadcast Producer: Brooke Woodruff
Brand Strategy Director: Ainslie Fortune
Account Executive: Samantha Clements

Production Company: Storytellers Anonymous
Director: Cory Pampalone
DP: John Anderson Beavers
Production Manager: Loretta Polizzi
Production Supervisor: Denise Strong

Post: Idolum
Editor: Megan Bee
Colorist: Bob Maple

Audio Post: Coupe Studios
Engineer: Greg McCrae
Producer: Eric Singer

Musical Artist: Mariachi El Bronx
Song: Silver or Lead

Athlete: Luba Bocian